Playbooks
How to actually work a fresh pre-foreclosure list.
The data is the easy part. Getting the owner on the phone, at the door, or opening a letter is the work. These four playbooks walk through how to run each outreach channel on Florida Lis Pendens leads — what works, what the law allows, and where the honest catch is.
Pick a channel
Four ways to reach a distressed owner.
Cold call
Best for: fastest speed-to-lead and the highest contact rate on a fresh filing.
The honest catch: dialing takes discipline and a DNC/TCPA-clean process.
Read the playbook →SMS / texting
Best for: short, respectful, consent-based follow-up once a conversation exists.
The honest catch: Florida's FTSA makes cold mass-texting the riskiest channel.
Read the playbook →Door-knock
Best for: highest conversion per contact while the owner is still in the home.
The honest catch: lowest volume, and some municipalities require a permit.
Read the playbook →Direct mail
Best for: the most passive, most compliant channel — and it scales.
The honest catch: lower response rate, so freshness and sequencing matter most.
Read the playbook →Where to start
Which channel first?
Start with the one channel you can sustain every single day, not the one with the best theoretical conversion rate. A pre-foreclosure list decays fast — a filing reached in week one beats the same filing reached in week six, every time. Consistency beats intensity.
If you can carve out two focused hours a day, cold calling reaches the most owners the fastest. If you would rather work nights and weekends in the field, door-knocking converts the owners you do reach at a far higher rate. Direct mail is the channel that keeps working while you sleep — it just rewards patience and repetition. SMS is the most legally fraught in Florida; treat it as a follow-up layer, not a cold first touch.
New to the whole idea of a Lis Pendens? Read the guide on what a Lis Pendens actually is before you start dialing.
Get the list
You can't work a list you don't have.
Lispend pulls fresh Florida Lis Pendens filings from the county clerks every weekday morning. Browse the feed free — no card — and see what a one-week-old filing looks like before anyone else has worked it.
Questions? Email the team.